Ideas that get your email opened.
Tips, deliverability guides and playbooks to help you design, send and measure campaigns your audience actually loves.
Email Segmentation: Send the Right Message to the Right People
What email segmentation is, why it lifts opens, clicks and revenue, and simple ways to segment your list even if you are just getting started.
Welcome Emails: How to Make a Great First Impression
Welcome emails get some of the highest open rates of any message. Here is how to design a welcome email or series that turns new subscribers into customers.
Open RatesHow to Write Email Subject Lines That Get Opened
Practical rules for writing email subject lines that boost open rates: length, clarity, curiosity, personalisation, and the words to avoid.
IndustryEmail Marketing for Travel Agencies: A Practical Guide
A practical guide to email marketing for travel agencies: what to send, how to build and segment your list, protect deliverability, and automate the traveller journey to earn more repeat bookings.
Open RatesHow to Improve Your Email Open Rates: 9 Proven Tactics
Nine practical, tested ways to get more subscribers to open your emails — from subject lines and preview text to send-time, segmentation and list hygiene.
DeliverabilityEmail Deliverability 101: How to Land in the Inbox, Not Spam
What email deliverability really means, why messages land in spam, and the exact steps — authentication, list quality and engagement — to reach the inbox.
StrategyThe Best Time to Send Marketing Emails (and How to Find Yours)
General best-send-time benchmarks, why they are only a starting point, and how to find the perfect time for your own audience with testing and time zones.